Meet Mr Jeff Wanjala CEO of Wan Fam Clothing.
Africanhighway.com is pleased to have interviewed Mr Jeff Wanjala an urban clothing line entrepreneur with a Slogan : Live in your world, Get dressed by ours! our very own African FUBU.
Africahighway.com: What ignited the spark in you to start a business? How did the idea for your business come about?
Mr Wanjala: I had a friend who used to do good hand painting on t-shirts for me and other clients. I also had a small brother who was good in graffiti. When my friend got an office job and quit his hand painting business I asked him for his brushes and paint. I bought t-shirts and gave my brother to do some work on them. I later took pictures of the t-shirts and posted on Facebook and got thirteen orders and we grew from there
Africahighway.com: Where did your organizations funding/capital come from and how did you go about getting it?
Mr Wanjala: My funding came from savings mostly from other small hustles I used to do. It also came from clients since I started a model where clients pay deposit for their order beforehand thus being able to fund production.
Africahighway.com: How do you go about marketing your business? What has been your most successful form of marketing?
Mr Wanjala: When we started most of our marketing was word of mouth and to me that is one of the best marketing strategies because it comes with trust for your products and business. After that we moved on social media which has become one of our most successful marketing strategies. We also do events which are also doing very well.
Africahighway.com: How did you build a successful customer base?
Mr Wanjala: We do that by first offering unique and quality products. Secondly we do that by treating a customer than just another buyer. We try getting feedback on our brand and we improve based on customer demands and suggestions therefore making them feel more than just another buyer but more of part of the brand.
Africahighway.com: What book has inspired you the most? (OR what is your favorite book?)
Mr Wanjala: Freakonomics is one of my favorite books, Think and Grow Rich by Napoleon Hill and also Rich Dad Poor dad. But mostly I read people and companies’ stories and watch documentaries of big brands that made it and those that failed. I look for knowledge in every stream possible.
Africahighway.com: What has been your most satisfying moment in business?
Mr Wanjala: There was once we released it on Friday evening and on Monday it was sold out. It was really satisfying and successful. That gave me a different look on how the clients viewed our brand.
Africahighway.com: What is your greatest fear, and how do you manage fear?
Mr Wanjala: I really don’t focus on fear…but…if I was ever to think about it then it would be fear that the brand will be forgotten one day.Or fear that people would look at my brand and it reminds them of something else rather than what we are selling. I manage that fear but trying to stay unique in terms of product designs, marketing etc. Also trying to get much information from our clients and know where we stand. I also read and learn a lot about brands that are making it and those that have failed because it’s as important to know what to do as it is to know what not to do.
Africahighway.com: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Mr Wanjala: I cannot necessarily call it a pattern but I can say there are few things that make you successful.
Persistence, the will to learn knew things, will to work with others goes a long way. Hard work
is also a big part of it.
Africahighway.com: How has being an entrepreneur affected your family/Social life?
Mr Wanjala: It has definitely shrunk the time I spend on my social life and even when I want to add the social life
in the menu I prefer surrounded with people who will challenge me to be better or grow as more
informed or just generally a better person.
Africahighway.com: What three pieces of advice would you give to college students who want to be entrepreneurs?
Mr Wanjala: Love what you do. In college it’s more about just trying to get some cash so you jump from hustle to
hustle. If one doesn’t work out you move to the next. The advantage of loving what to do is that even
when the tough gets tougher you still stick in there and try to figure out how to make it better. And if it
works and come out of the hole you come out better and if it doesn’t then the experience and knowledge
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