Meet Olatorera Oniru the Nigerian Woman who is building the fashion Amazon of Africa.
Africanhighway.com is pleased to have interviewed Ms Olatorera Oniru an assiduous entrepreneur passionate about all things Africa.
Ms Oniru is A member of The National Scholars Honor Society USA, and this is what she had to say about how she stated http://www.dressmeoutlet.com
Africahighway.com: What ignited the spark in you to start a business? How did the idea for your business come about?
Ms Oniru: Africa has massive potentials considering our vast availability of natural resources, high human capital and several other factors. I’ve always wanted to be an entrepreneur and contribute to making the world a better place. Dressmeoutlet.com currently gives me the opportunity to grow and excel while providing the best quality fashion and beauty products at the best prices to a global market.
Africahighway.com: Where did your organizations funding/capital come from and how did you go about getting it?
Ms Oniru: Funding to start Dressmeoutlet.com came from a decade long of savings. Although within the next 3 years, we will consider external investors to grow and expand significantly across borders.
Africahighway.com: How do you go about marketing your business? What has been your most successful form of marketing?
Ms Oniru: We utilized various digital and physical means of marketing Dressmeoutlet.com. To date, the most effective would be the outdoor billboards. Also notable would be word-of-mouth advertising and digital advertising such as social media.
Africahighway.com: How did you build a successful customer base?
Ms Oniru: We have built our successful customer base over the past year by ensuring we give 150% excellent customer service to each and every customer. That in turn ensures repeat customers and also ensures word-of-mouth brand expansion and new customer acquisition.
Africahighway.com: What book has inspired you the most? (OR what is your favorite book?)
Ms Oniru: I’ve enjoyed a lot of books throughout my undergraduate days and during my Master’s in Business Administration days. I tend not to remember the author or the title of the books, what sticks is the content and what I gained from reading the book. I’m currently writing a strongly empowering book that will transfer my decade long of knowledge acquisition to all readers who pick up the book. It will be launched in 2017.
Africahighway.com: What has been your most satisfying moment in business?
Ms Oniru: I do not think I have arrived at a most satisfying moment yet. I believe the best is still ahead but I am absolutely grateful for every experience, every success factor, every recognition and every milestone thus far, no matter how small, as everything I am grateful for contributed and contributes to the journey I have embarked on.
Africahighway.com: What is your greatest fear, and how do you manage fear?
Ms Oniru: I’m not sure I have a greatest fear as I would not consider any fear great. I also avoid fears or anything negative. I focus on what I can control. We can’t control death, darkness or any
other factors people tend to fear. I honestly would not focus on fears. I focus on what I can control and leave the rest to time, life and supernatural leaders.
Africahighway.com: Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Ms Oniru: It’s possible. We are all different, we all do certain things differently and we must all respect each other’s growth, viewpoints and success factors. We must also support each other as strongly as possible. I personally am a strong believer in that everyone can be successful and thus I do not hesitate to give advice where I can or collaborating where it would provide growth for the other party. The world is big enough for everyone to be comfortable and happy and we all really do deserve to be comfortable and happy. Success simply is pushing your dreams, being hardworking, understanding how the world works and putting the needs of others before yours.
Africahighway.com: How has being an entrepreneur affected your family/Social life?
Ms Oniru: I have made more friends and I’ve added more members into my family. I love entrepreneurship as I’m able to network and meet new people on a daily basis. Surprisingly, I actually have more dedicated time for my personal life than when I worked in paid employment. I do not go out as much as I used to as I seem to have traded my night life and party days for speaking engagements and working late hours which I’m perfectly fine with as the results continue to be of significant impact to others which makes me happy. What makes me most happy is to see others being happy, growing and succeeding.
Africahighway.com: What three pieces of advice would you give to college students who want to be entrepreneurs?
Ms Oniru: Learn as much as you can, stay focused then, “Push your dreams, don’t let anything stop you from doing anything great for the world” Be you, live your best life, be great, make others happy.